Luxury Fashion Brand Significantly Increases Customer Trust
Impact at a Glance
Rampant Counterfeiting Diluting Brand Value
Rampant counterfeiting in online marketplaces was diluting brand value. Customers had no way to verify authenticity of products bought on secondary markets.
Challenge 1
Counterfeit products flooding online marketplaces
Challenge 2
No reliable method for customers to verify authenticity
Challenge 3
Secondary market sales were unverified and risky
Challenge 4
Brand value being eroded by fake products
The Bottom Line
Without a comprehensive solution, these challenges were creating bottlenecks, increasing costs, and preventing the business from scaling effectively. A strategic approach was needed.
NFT-Based Certificates of Authenticity
Created NFT-based certificates of authenticity for each product. Customers can scan QR codes to verify authenticity and access the complete product history. Built an authenticated resale marketplace.
Implementation Roadmap
Our strategic, phased approach to success
Phase 1: NFT Infrastructure
Developed NFT smart contracts on Polygon blockchain. Created unique digital certificates linked to physical products via QR codes and NFC tags.
Phase 2: Mobile Application
Built mobile app for customers to scan products, verify authenticity, and view complete product history including manufacturing details and previous owners.
Phase 3: Resale Marketplace
Launched authenticated resale marketplace where verified products can be safely traded. Integrated payment and escrow systems.
Phase 4: Brand Protection
Implemented automated monitoring system to detect and report counterfeit listings across major e-commerce platforms.
Key Decision 1
Chose Polygon blockchain for low transaction costs and fast confirmations
Key Decision 2
Implemented NFC tags for seamless mobile verification
Key Decision 3
Created proprietary resale marketplace to control secondary market
Key Decision 4
Integrated with major e-commerce platforms for counterfeit detection
Technology Stack
Powerful tools for a powerful solution
Revolutionized Brand Protection and Customer Engagement
Brand protection has been revolutionized with every product having an immutable digital certificate. Customers love the transparency, and the authenticated resale marketplace has opened a new revenue stream.
Counterfeit Products
Customer Engagement
Authenticated Products
Secondary Market Revenue
Business Impact
Long-term value delivered to the organization
Brand value protected through verified authenticity system
New revenue stream from authenticated resale marketplace
Increased customer trust and loyalty through transparency
Reduced support costs from authenticity verification requests
Competitive advantage in luxury goods market
"Not only did we eliminate counterfeits, but we created a whole new way to engage with our customers. The authenticated resale marketplace is brilliant."
Services Behind This Success
Discover the specific services and expertise that powered this transformation
Nft Based Product Authentication
Learn more about how this service can help your business
Branding Digital Presence
Learn more about how this service can help your business
Custom Blockchain Development
Learn more about how this service can help your business